Do you think size matters?
How much do you rely on your website as part of business sales indirect and direct (know the difference?).
Following on from the last question, do you know how much business your website generates from your website.
The questions can continue and the answers will reveal how much you are loosing in revenue, even if you are making lots of money from your website does it means you have hit peak or is there more that you simply haven’t seen.
It is a fact that your website is an integral part of your business growth.
That is, if you want your business revenue to grow.
Do you want more business and increased sales and revenue.
I can imagine business owners saying they don’t want more business during a sales bout with an advertising sales person.
As the only real argument an advertising sales person can sell to you is more people looking at your products.
However, we now live in a World where we can measure our campaigns. How many businesses still fail to measure their campaigns? It’s a lot. If you were measuring your website traffic and specifically in relation to your marketing campaigns I doubt you would be rading this.
Let’s look at recent developments in website online marketing.
Traditional SEO is alive and kicking so we can’t ignore that if you have ignored it the chances are your traffic isn’t worth talking about and you don’t think this website stuff works for you, wrong. The fact you have not invested in your website and on-line presence as a business simple means it’s time to play catchup.
Getting started or starting to measure traffic and campaigns is the key to success.
The success of any campaign is by measurement.
Are you using basic measurement tools and referring to them at least once a week if not daily? It is your business and measures of what is working should be a daily routine task.
You don’t have time to review who and what is delivering sales to your business.