How much do you rely on your website as part of business sales indirect and direct (know the difference?).

Following on from the last question, do you know how much business your website generates from your website.

The questions can continue and the answers will reveal how much you are loosing in revenue, even if you are making lots of money from your website does it means you have hit peak or is there more that you simply haven’t seen.

It is a fact that your website is an integral part of your business growth.

That is, if you want your business revenue to grow.

Do you want more business and increased sales and revenue.

I can imagine business owners saying they don’t want more business during a sales bout with an advertising sales person.

As the only real argument an advertising sales person can sell to you is more people looking at your products.

However, we now live in a World where we can measure our campaigns. How many businesses still fail to measure their campaigns? It’s a lot. If you were measuring your website traffic and specifically in relation to your marketing campaigns I doubt you would be rading this.

Let’s look at recent developments in website online marketing.

Traditional SEO is alive and kicking so we can’t ignore that if you have ignored it the chances are your traffic isn’t worth talking about and you don’t think this website stuff works for you, wrong. The fact you have not invested in your website and on-line presence as a business simple means it’s time to play catchup.

Getting started or starting to measure traffic and campaigns is the key to success.

The success of any campaign is by measurement.

Are you using basic measurement tools and referring to them at least once a week if not daily? It is your business and measures of what is working should be a daily routine task.

You don’t have time to review who and what is delivering sales to your business.

The Bankes Arms has 7 bedrooms above the main pub and the pub focuses mainly on dining and the restuarant so it’s different in the sense the pub is food focused.

We also set up the facebook page.  The design focuses on the accommodation provided by the Bankes Arms.

Both these recent pub websites were designed from existing photographs provided by the client.

Whilst both venues were visited and reviewed to get a broader feel this isn’t always necessary.

Crucially every business who decides to have a website has to consider some core principles of website creation.

Hosting
Design
Platform (CMS)
Marketing

The platform the website design template sits on can make or break the marketing, just as the hosting can determine whether the vistors to your site actually see the website.
The marketing can be simple if you understand that all you have to do is tell people about your website. Tell them about the website and ask them to interact with it.

There are so many systems out there now that allow business owners to create their own website is minutes (MrSite to name but one). These types of WYSIWG systems have so many restrictions and you end up with a design framework that restricts the potential of the website.

Most small business websites simply need a flexible content management system with a fresh design that integrates with social media platforms.

The Corfe Castle website is a good demonstration of a clean design and with good calls to action for sharing on social media channels such as facebook.

If you are reviewing your current website design or need a new website or you simply want to ramp up your internet marketing call us today on 01827 714753

Notes for consideration for a new website design

It’s always a challenge for a business to represent their core services and friendly smiles of their venue through a website.

In recent years this has been made easier through a combination of advances in internet technologies.

Hi-speed internet connections and the rise of social media platforms.

Website designs now include better imagary which previoulsy was a challenge for designers as larger images slowed down websites.

Not any more although optimised images do speed things up for the visitor and now mobile phones are used more frequently a website should also be optimised for mobile smart phones.

Here are two recent examples of wesites designed for Pub / Hotels both have had facebook pages created to interact with their customers and engage with new customers.

The Millstone Pub Hotel in Manchester and the Bankes Arms Hotel in Corfe Castle.

Both venues have similarities in their business approach and style but both also differ in the target market.

Both pubs have won awards recently and felt their websites should be simple and easy to use with the main focus on being contacted easily.

Both websites have built in booking forms so people can contact the pubs directly.

As the marketing for both pub websites continue there will be more information on events and menu changes added.

The contact form on both these website design solutions is showing a clear increase in bookings direct with the venues.

We currently have 3 sites in development and design stage.  We are always working on at least 3 websites at anyone time.

For a new website design or new website business call us today 0845 388 1071

New websites often don’t get found on the search engines immediately.

For this reason we encourage business owners to embrace the multi-channel approach to internet marketing to maximise exposure for their new website.

The most recent work is a ZenCart system for a clothing brand Hadley Green Clothing with added marketing and support for example, setting up Facebook.

We offer a range of graphic design packages to support your marketing campaigns.
Eg, Facebook page banners and promotional graphics and Google Adwords image packs for your image ad campaigns.

The Work carried out for Hadley Green was a combination of graphic design for the theme on the ZenCart system.

Integrated SagePay payment gateway was installed.

We have extensive experience with SagePay previously called Protx.

Please call on 01827 714 753 to see how we can help you with your existing website or learn how we can design and create a new website quickly.

A new website can be designed and made live within just a few days.

We’re currently working on a new website for a  Country Pub in the Malvern Vally,  Micro Brewery in Manchester.

Other work currrently in progress is an on-line marketing campaign for a UK graphic design business.

Work in progress includes a re-design for a successful UK on-line business expanding into Europe.

Changing their existing website design and restructuring from a flat file website to a Drupal Database driven site with Drupal theming.

To learn more about graphic design and internet marketing services and how we work call us today.

Guess what. 
There is no need for confusion. 

Setting up a system that sells your products is very simple.  Besides there is always more than one way to skin a cat (please don’t take this literally we build website solutions not skin cats).

Depending on what it is you want to achieve in the short term and long term we are able to help put the ground work in to ensure a successful business is the result.

Examples of websites we have created over the years range from going live and taking over £100k in the first year to sites that are now taking over £500k just from on-line transactions.

The proof is in the pudding and whilst selling cakes on-line is now big business the need for traffic to your website should not be under estimated.  Think about it.

Situated in a busy shopping mall (yes we do call them this in the UK now) is better than being in a back street.

It’s all about being found and being busy enought to make it all worth the while.

From existing websites that want to improve their traffic and conversions to new website businesses selling on-line.  We have the know-how to get you up and running in a very short time line.

Call us today and let’s give you a cost that wont break the bank.

So many check boxes and options yet all very simple and straightforward you you know how.

So no matter who you bank with or how many products you have, we have a solution that will work fro your business.

Sage pay (Payment gateway)
HSBC (Merchant Account)
Oscommerce (Shopping Cart Software)
Zen cart (Shopping Cart Software)
Worldpay (Payment Gateway No Merchant needed)
Google Checkout (Payment Gateway No Merchant needed)
SSL cert the padlock symobol (Keeping transactions secure)
Paypal (Payment Gateway No Merchant needed)

If you are looking for little tweaks for your existing shopping cart then we are able to jump on it quickly without any distruptions. Installing SSL for your website for example or adding extra user enrichement features. EG Add to wish list or One Click buy now. We’ve recently added a send to Mums email to pay as a feature on a website.

Give us a call and we’ll help you get selling on-line quickly.

Whilst SEO may in simple terms mean more traffic after the work, this is not strictly true!

During the last 10 years SEO has changed significantly on the one hand whilst remaining very boring on the other.

What is meant by this?  Simple.  No tricks, just good content and good distributions methods.

So, if you are happy that you fully understand what SEO is and you haven’t been misled by unscrupulous companies promising what they cannot deliver read on.

No point in having a website if it’s not being found.

Do you know all the words (keywords) used by people searching for your business, your products and your services?

It’s mostly common sense but there are tools that will help decide which words are worth investing in for being found, so why not use them.

To get the most from your website and to increase business through high relevancy keyword search results call us today (this is not to be confused with the trend to create niche keyword traffic).

Call today on 0845 3881071 and discuss how your business can realise

- more traffic

- more enquiries

- more sales on-line.

Every business wants the above 3 to happen as a result of having a website.  But please bare in mind, SEO is not a magic wand to driving relevent traffic to your website.  SEO is a multi-faceted discipline and it’s ongoing.  Abide by the rules, do good things and you’ll achieve good results.

If you are a new business the budget for your marketing needs to be spent wisely and show the desired results.

If you are a growing business there may be a focus on increasing your turnover by using your existing customers.

Two examples with two very different approaches. The common point is knowing your budget. Knowing your marketing budget and having real expectations is always a good starting point.

Call 0845 388 1071 and quote free my website and take me to the Web 2.0 level to maximise socialnomics

Website Internet marketing isn’t so much something that is difficult to do it’s something that just needs to be planned and executed correctly to reap the benefits.

Are these the questions you ask?

Let’s get the right website for our business. All our websites are built using CMS technology from one of the top 3 CMS platforms.

We want our website to tell our customers where to find us and what’s new.

We want new customers to find our website by searching the internet for the products and services we provide.

We want visitors to our website to stay and look through our website.

Our website should be a clean simple design and easy to navigate.

Our website should be fast!

The things you want for your website are a standard check list for us, we’ve been putting business websites on-line successfully for over 10 years.

We tick all the boxes for the things you don’t need to worry about.

Secure fast hosting and 24 / 7 support for 1.

Professional marketing and search engine optimisation built in and ready to go for 2.

Keeping it simple all the time.

Call 0845 388 1071 today for more information and costs any questions you have we can answer.

If you have a website name (domain) already registered and need to move hosting, not a problem we can help.