Using Facebook to attract more customers has been a slow learning curve for many business owners. Why should using facebook be so difficult for small businesses. The simply answer is based on fear of the unknown. Not knowing what this new technology is and what 'harm' it could unleash on a business is the down to earth basic fear of using it.
Digital Marketing - Direct Marketing - Internet Marketing
All Marketing has to be setup by a human, even Digital marketing has to be setup by a human, yes it can be automated once setup but it needs to be setup. As the business owner, no one understands your products and services better so who should be part of the team setting up the marketing?
Would you like a human to setup your marketing and communications?
Would you like human assistance with your marketing and communications?
Please describe yourself
Do you need to understand how to carry out successful email marketing? Setting up successful email marketing campaigns can be as easy as making a tasty carrot soup! You can make carrot soup? OK you peel a dozen carrots and dice. Finely chop an onion and simmer in olive oil until soft. Add herbs of choice (corriander) and then add the carrots. Simmer for 10 minutes. Add a pint of vegetable stock and you're about there! Blitz the soup about 30 minutes later.
Last year the Ebook 'Is SEO as Dead as a Parrot' was published by Author Andrew Maynes. It was part factual and part tongue in cheek, with the intention to highlight the shift in ad spend with a twist. Free traffic from search engines is a thing of the past in terms of ROI. Effective Marketing however is a marvel. Using the right strategy a good flow of high quality traffic will yield desirable fruits.
So why this short article?
Simple, it valids everything that was highlighted in "Is SEO as Dead as a Parrot" In particular The New SEO Ad Men are Journalists!
Are these really mistakes made by SEO Professionals?
Do you have something that people need?
If you search on the internet for your product and service what do you type in to the search engines?
The words you use to search for your own products and services are not always going to be the same words that other people use.
Yet, when you see the results your desire is to have your own website in place of those you deem to be competitors.
Is this a mistake?
Is Matt Cutts the Worlds most Prolific Spammer or just an Ad man?
Products and Services need to be in the faces of people ready to buy. Products and Services need to be constantly promoted.
Whether buyers of products and services are taunted by icons brands they desire but cant afford or we're teased by trickery with hidden magical powers of products we have never heard of, the challenge for business owners in the same. Sell more!